Personal relationships are the key to successful economic cooperation. This requires an intercultural dialog that takes into account the new self-image of the Chinese. Due to their economic success and a return to their culture, Chinese business representatives appear with a new self-confidence. Cultural sensitivity is required to enter into a dialog from this situation. Only then will you be respected by your counterpart as a personality.
Due to the cultural renewal, traditional strategic ways of acting are experiencing a renaissance. This must be understood in order to be able to cooperate successfully. Since the new self-image is fed by culture and history, knowledge of language, culture and history is indispensable.
Through consulting and seminars, a basic understanding of Chinese culture in all its facets is conveyed. Only then you will understand the new China, only then you will arrive in the new China.

Workshops

Values and strategic action in China in the past and today
Intercultural communication

Lectures, Consulting

Basics of intercultural communication, monitoring of business relations, mediation